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To Launch Social Casino, Bally’s Collaborates With Ruby Seven Studios

Photo by Bally’s / Ruby Seven Studios

Bally’s Corporation (NYSE: BALY) joined social casino gaming firm Ruby Seven Studios to create Bally Play, a new free-to-download online social casino in North America.

While Bally Play is a free-to-play platform, gamers can make in-app purchases to enhance their gaming experience. Still, there is no chance of earning real money. The new Bally Play is available on the Apple App Store, Google Play, and BallyPlay.com.

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Bally Play Begins with a Substantial Variety of Online Casino Games

According to the company’s press release, Bally Play offers over 150 online casino games, which include:

  • Bingo
  • Keno
  • Online slots
  • Table game
  • Video poker

IGT, Aruze, High 5 Games, Everi, Konami, BluBeri, and Gaming Arts are some of the well-known software companies that power the games. Bally Play provides a diverse catalog of games, including some of the most popular titles such as:

  • Devil’s Lock
  • Double DaVinci Diamonds
  • Flaming Chilies
  • Rakin’ Bacon
  • Sweet Spin
  • Wheel of Fortune
  • Wolf Run Eclipse

In a news release, Michael Carpenter, CEO of Ruby Seven Studios, stated: “Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies, employing our social casino development and operational expertise.”

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Bally’s Growth Strategy Includes Launching a Social Casino

Bally’s management expects that developing a social casino will help the company attract more clients. Bally’s now owns and operates:

  • Fifteen casinos in ten states.
  • A golf course in New York.
  • A horse racecourse in Colorado
  • Online sports betting platforms in 18 states.

Bally’s Interactive International (previously Gamesys Group) is the company’s online gaming operator. At the same time, Bally Bet is a sports betting platform, and Bally Casino is a growing online casino.

With roughly 10,000 people, Bally’s operations comprise approximately 15,000 slot machines, 550 table games, and 3,900 hotel rooms. The business is also constructing a $1.1 billion resort casino in downtown Chicago and planning new casino ventures in Missouri, New York, and Pennsylvania.

Sina Miri, Chief Product Officer at Bally’s Corporation, stated in a news release:

“As part of our growth strategy, we’ve been looking to expand our brick-and-mortar and interactive gaming products with a social casino. Working with Ruby Seven Studios has enabled us to provide a unique, best-in-class social casino experience to our existing players while attracting new ones.”

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Bally’s is Off to a Strong Start in 2024

In its most recent results call, Bally’s noted that its North American Interactive segment achieved a strong Q1 2024 quarter, with iGaming activities continuing to gain share in New Jersey and Pennsylvania.

The annual revenue gain of more than 70% was aided by Bally’s establishment of an online casino in Rhode Island, wherein the company is the sole operator.

Although the business is cautious about its reinvestment strategy in online sports betting, CEO Robeson Reeves stated that Bally’s investment would be concentrated in iGaming states.