Ahead of the upcoming NFL season, Unibet has announced a partnership with the Pittsburgh Steelers to become the team’s official sports betting partner.
The partnership, which is the second of its kind for Unibet, will enhance the Steelers’ fan experience both at home and at Heinz Field, where a robust digital collaboration across social media channels, sweepstakes, and much more is on the menu.
The deal will also see the Pittsburgh Steelers and Unibet team up to work on projects that will support the local community in what looks a hugely exciting opportunity for all involved.
Speaking about the partnership, Manuel Stan SVP, US Kindred Group said: “We are excited to partner up with one of the most beloved professional sports franchises.
“With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans. This is an exciting step in Western Pennsylvania for us.
With this partnership, we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring States.”
Ryan Huzjak, Vice President of Sales and Marketing of Steelers says, “We are excited to welcome Unibet to the Steelers family. This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans.”
As part of the new move to ramp up engagement among Steelers fans on gamedays, supporters can chat with club legends at the new Unibet Tailgate zone outside the stadium, while the Pittsburgh Steelers and Unibet will also come together to bring a unique, Steelers themed, casino game to the consumers. The game will be available exclusively at Unibet PA casino app later in 2021.