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PointsBet joins forces with MLS club Austin FC as founding partner

U.S. sportsbook heavyweights PointsBet and Austin FC of Major League Soccer (MLS) have announced an exciting new agreement granting PointsBet rights as a proud Founding Partner of the Texas-based club.

Austin FC is unique in that it is the only major league sports team in the city and the club is currently competing in its inaugural MLS campaign, playing their home fixtures at the brand-new state-of-the-art Q2 Stadium in the north of the city.

This new long-term, exclusive sponsorship agreement spans the emerging gaming category, including retail and online sports betting, daily fantasy, and free-to-play games.

The relationship adds to PointsBet’s growing list of partners while also serving as the company’s first partnership with a major league sports club in Texas.

Partnership will set a new standard

Speaking at the launch of the partnership, Johnny Aitken, CEO of PointsBet USA said: “As the city’s only major league sports team, Austin FC has excited global soccer fans and is setting a new standard for what it means to deliver for their supporters and their community by putting a laser-focus on experience. That’s exactly what we’re doing in the sports betting industry, and we simply couldn’t be more thrilled to align with the club in its inaugural season as a Founding Partner. We look forward to a future when our groundbreaking technology will be in the hands of Austin FC’s passionate and tech savvy fanbase.”

As part of the arrangement and as a Founding Partner and club’s exclusive, official betting partner, PointsBet will receive prominent brand integration at the Q2 Stadium.

PointsBet to open sports bar

One particularly exciting aspect of the deal is that PointsBet has secured entitlement to the “PointsBet Sports Bar,” located on the second level of the North Building, where a wide variety of beers, various food options, 18 television monitors, table games, and air conditioning will be on offer. The “PointsBet Sports Bar” currently operates as a public bar during Q2 Stadium ticketed events and is available to anyone with a match ticket.

PointsBet will also receive full usage of Austin FC IP, marks, and logos, in addition to various sponsorship opportunities and brand visibility across multiple assets. The two sides will collaborate on giveaways, promotional sweepstakes, and events throughout the term of the partnership.

PointsBet and Austin FC will work together in both English and Spanish languages, as PointsBet’s ownership of its tech platform allows the company to be the only sportsbook around with deep Spanish language functionality.

“PointsBet has emerged as a leader in what is arguably the most competitive and coveted landscape in sports,” commented Andy Loughnane, President of Austin FC.

“We are honored that PointsBet has chosen to strategically align with Austin FC and Major League Soccer as they continue to expand their impressive North American footprint.”

Viewed as an industry leader for responsible gaming efforts and awareness, PointsBet and Austin FC will also work together on best-in-class practices to protect the integrity of Austin FC and MLS matches.

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