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PointsBet and NBC Sports debut betting integrations into NFL shows

Ahead of Sunday’s clash between Chicago Bears and the Los Angeles Rams, leading sportsbook operator PointsBet and their official partner NBC Sports revealed that exciting new betting integrations would be introduced to the Football Night in America studio show and the new Peacock Sunday Night Football Final postgame show.

The increased integration results from the multi-year partnership between PointsBet and NBC Sports – which was announced back in August 2020 – and PointsBet’s recent selection by the National Football League (NFL) as one of its seven Approved Sportsbook Operators (ASO).

Speaking at the launch, PointsBet USA CEO Johnny Aitken said:”Our NBC Sports NFL broadcast odds integrations represent a historic and groundbreaking moment for sports betting and PointsBet.

“As we enter the second year of partnership with NBCUniversal, we are taking a major step to innovate and integrate our service within their platforms. We know viewers who are sports bettors are more engaged with the game throughout the broadcast, and PointsBet offers more opportunities for players to stay involved. We are just getting started, and we are excited to do it together with premium partners.”

New weekly odds segment on Football Night in America

Fans tuning in to Football Night in America will have the chance to watch a new weekly odds segment featuring expert analysis and breakdowns from NFL all-time great and recently announced PointsBet Global Ambassador, Drew Brees.

The feature will shine a spotlight on the NFL betting markets of the day and what to watch out for in Sunday Night Football, in a first of its kind new feature on the most-watched studio show in US sports.

In addition, PointsBet will also integrate the betting content into the new Peacock Sunday Night Football Final postgame show, which follows every Sunday Night Football broadcast.

The odds integration feature will highlight future NFL betting markets in a thrilling marriage of sports and sportsbook gaming. PointsBet’s Head Oddsmaker Jay Croucher and Senior Editor Teddy Greenstein are set to make regular guest appearances on the show.

Sunday Night 7 is back!

Viewers will also be treated to the the return of the Sunday Night 7 free-to-play NFL game on the NBC Sports Predictor app powered by PointsBet. The app allows viewers to take part in a seven-question Sunday Night 7 contest focused on the upcoming game featuring a mammoth $100,000 jackpot.

“We look forward to continuing to work with our partners at PointsBet to further engage viewers of our live NFL game and studio content,” said Nicolina O’Rorke, SVP, NBC Sports Next and GM, Sports Betting & Gaming.

That’s not all – on top of the new Sunday night integrations, NBC Sports EDGE, part of the NBC Sports Next portfolio and one of the internet’s most popular fantasy sports and gaming websites, will deliver more football content this season than ever before across Peacock and NBC Sports Digital platforms as well as through its partnership with PointsBet.

NBC Sports EDGE’s shows include Bet the Edge: Blitzing the Board, which features regular guest appearances from PointsBet’s Greenstein and Croucher, and streams on Peacock’s NBC Sports channel on Fridays at 7 p.m. ET and Sundays at noon ET.

Viewers in markets where PointsBet is active will see Drew Brees appear in ad spots for the company’s new brand campaign, coined “Live Your Bet Life.”

What is Drew Brees “Live Your Bet Life”?

Brees joined PointsBet in July as a Global Ambassador and will star in and help develop original content for the company while leadind new commercial campaigns, and steering marketing and promotional concepts.

The “Live Your Bet Life” campaign highlights PointsBet’s market-leading technology infrastructure and strategic approach to the competitive sports betting space.

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