Leading sports betting and digital gaming company, BetMGM has announced the signing of former National Football League (NFL) running back Marshawn Lynch as a brand ambassador. The Super Bowl champion will feature in BetMGM’s upcoming marketing campaigns, promotions and fan events.
Speaking following the announcement, Lynch said: “Being part of the BetMGM family is dope and an honor. They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact. Plus, with ambassadors like Barry, Gretzky and Jalen, I think da’ kid is in good company, ya know what I mean?”
Lynch earned the nickname “Beast Mode” for his powerful, explosive running style when he performed for 12 seasons in the NGL for Buffalo Bills, Seattle Seahawks and Oakland Raiders.
Lynch appeared in four consecutive Pro Bowls, one first-team All-Pro selection and he led the league in rushing touchdowns twice during his career. Lynch also helped the Seahawks to their first Super Bowl victory back in 2013.
BetMGM’s Chief Revenue Officer Matt Prevost revealed his delight about the signing, saying: “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
Following his link-up, Lynch will engage with BetMGM players and customers through a variety of means so expect to see him in the company’s social media content, media appearances and marketing campaigns.
Editor: Simon Winter
Date: 29 July 2021
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